Case Study
Beer · Europe
Asahi is the third largest brewing group globally and has an enviable portfolio of premium beers such as Asahi Super Dry, Peroni Nastro Azzuro, Kozel, Pilsner Urquell and Grolsch.
As part of a strategic initiative to focus on the margin-rich monopoly markets in the Nordics, Cesium Group was retained to search for a Country Manager for the Swedish market to oversee the transition to a new distribution partner and deliver against an aggressive growth plan.
Key Projects
Cesium Group undertook a rapid market mapping exercise covering beers, wine, spirits and non-alcoholic beverages, exploring both distributors and brand owners who had enjoyed a period of rapid growth in the Swedish market.
- Country Manager — Sweden
We were looking to recruit a Senior Manager in the Nordics and with little detailed local knowledge of potential talent, I contacted Paul to advise. I was immediately impressed with his willingness to understand exactly what we required, and the clarity in which he set out the process and timelines. Cesium completed a detailed review of talent, presented a selection of candidates, and we secured our preferred candidate. I have no hesitation in recommending Paul and the Cesium team.
Cesium Group
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