Case Study

Spirits · Global
Brockmans Premium Gin – 'the properly improper gin' – has been a huge success story. As part of the business's strategic shift to own its own distribution relationships globally to drive continued growth for the brand in the super-premium category, Cesium Group was retained to search for an International Vice President.
In effect to run all markets globally (via third party distributors) except for the UK and USA, very much acting as number two to the CEO. A full European-wide executive search was conducted, focusing on talent who had led premium brands through a steep growth curve. Due to the COVID pandemic unfolding mid search, the process was paused for six months before re-engaging with the shortlist and ultimately securing the VP International.
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