Case Study
Spirits · Global
Today, Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 50 premium and super premium brands marketed and distributed in over 190 countries worldwide.
During late 2014 the Campari Group took the decision to own their route to market in the UK by moving their brands away from existing lines of distribution, and into a wholly owned subsidiary — building stronger relationships with both the trade and the consumer.
Key Projects
To ensure the business had a highly effective commercial function, Cesium Group was drafted in to work closely with the CEO and Western Europe HR team to design the organisational chart and complete a number of searches to populate the board and first line of managers.
UK build-out
- Commercial Director
- Marketing Director
- Head of Advocacy & PR
- Senior Category & Insights Manager
- Business Unit Manager Off-Trade & E-com
- UK National Bartender Advocacy & Engagement Manager
- On-Trade Controller
- RTM Controller
- Off-Trade Controller
- Senior Accountant
- FP&A Manager
Recent international / Global searches
- Global PMO
- Regional Director Northern Europe
- Regional Director Central & Eastern Europe
- Regional Insights Director North, Central & Eastern Europe
- Senior Export Marketing Manager
- Senior Marketing Manager CEE
Campari continue to be one of the fastest growing spirits groups globally.
Results
By the numbers
Countries distributed
Premium brands
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