Case Study
Beer · USA
Asahi International acquired Octopi, a third-party production and packaging facility in Waunakee, Wisconsin, USA, intending to brew Asahi Super Dry in the USA — the first time it has ever been produced outside of Japan.
As part of this significant change, Cesium Group was engaged in a search for a Director of Quality to oversee the production and rollout of this core brand, protect the brand equity and ensure product quality.
Our team conducted a significant piece of market mapping research exploring talent coast-to-coast across the US and Canada. The research was focused on Director and Head-of level positions, identifying and engaging with talent who have a deep understanding of all things beer quality — liquid, packaging, raw materials and supply chain — at both corporate and site level. This ultimately led to a gender-diverse shortlist and the hiring of an exceptionally capable leader.
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