Case Study

Wine · Global
Zonin is one of the top 5 Italian wine and prosecco producers, founded in 1821 and currently led by the 7th generation of the Zonin family. The business has expanded aggressively globally in recent years, acquiring estates in the US and Chile to add to the portfolio of 7 iconic estates in Italy.
As part of this aggressive growth strategy, the business's Global CEO retained Cesium Group to support with overhauling the two key in-market RTM businesses — the USA and the UK.
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