Octopi
The Challenge
Asahi International acquired Octopi, a third-party production and packaging facility in Waunakee, Wisconsin, USA, intending to brew Asahi Super Dry in the USA, the first time it has ever been produced outside of Japan. As part of this significant change, Cesium Group was engaged in a search for a Director of Quality to oversee the production and rollout of this core brand to protect the brand equity and ensure product quality.
The Solution
The Cesium Group team conducted a significant piece of market mapping research exploring talent coast-to-coast across the US and Canada. The research was focused on “director” and “head-of” level positions, identifying and engaging with talents who have a deep understanding of all things beer quality (liquid, packaging, raw materials and supply chain) both at a corporate and site level. This ultimately led to a gender-diverse shortlist and the hiring of an exceptionally capable leader to help navigate Octopi through the next phase of its growth journey.
