Campari Group

The Challenge

Today, Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 50 premium and super premium brands marketed and distributed in over 190 countries worldwide. 

During late 2014 the Campari Group took the decision to own their route to market in the UK by moving their brands away from existing lines of distribution, and into a wholly owned subsidiary. The aim being to build stronger and more effective relationships with both the trade and the consumer in the UK. 

The Solution

To ensure the business had a highly effective commercial function, Cesium Group was drafted in to work closely with the business’s CEO and Western Europe HR team and complete a number of searches to populate the board and first line of managers including:  

Commercial Director, Marketing Director, Business Unit Manager Off-Trade & E-com, On-Trade Controller, RTM Controller, Off-Trade Controller, Head of Advocacy & PR, UK National Bartender Advocacy & Engagement Manager, Senior Accountant, FP&A Manager, Senior Category & Insights Manager. 

Recent international / Global searches included:  

Global PMO, Regional Director Northern Europe, Regional Insights Director North, Central & Eastern Europe, Senior Export Marketing Manager, Senior Marketing Manager CEE. 

Campari continue to be one of the fastest growing spirits groups globally.