The Drinks Trust

The Challenge

The Drinks Trust (formerly The Benevolent) has been supporting the drinks industry since 1886. Since rebranding as The Drinks Trust in 2020, the organisation has provided much-needed support to those most in need in our industry via its three key pillars: Assist—financial grants to individuals in our sector facing hardship; Restore a well-being and mental health offering; and Develop an education, training and careers advisory offering.

Never before has The Drinks Trust had such high demand for its services, particularly in the wake of COVID and the recent Cost of Living Crisis.

The Solution

The Chairman and CEO engaged Cesium Group to headhunt heavyweight drinks industry talent on its trustee board to help steer The Drinks Trust into the future.

There is also pipeline talent for the chairman position in years to come. Cesium Group secured the services of four Trustees, focusing on gender diversity in the shortlists. Cesium Group’s founder, Paul Haslam, also joined the board as a Trustee for a four-year cycle.

Testimonial

“”We are incredibly proud to have these industry leaders join our board of trustees and look forward to their valuable contributions. Cheers to a bright future for The Drinks Trust! Thanks to the Cesium Group for your support in headhunting our new trustee’s board; no doubt they will have a massive impact on the support we can give to our industry.””